Last week, I had the chance to attend a Session with Mercedes Board member and Chief of Sales Britta Seeger about the transformation of Mercedes-Benz AG with around 80 entrepreneurs, economists, and leaders from Export-Club Bayern e.V.

Britta Seeger shared her thoughts on the transformation and future of Mercedes-Benz with the community, which is committed to promoting business in Bavaria – this time taking place at “Studio Odeonsplatz by Mercedes-Benz”. In this creative hub in the heart of Munich, she talked about where Mercedes Benz is heading in these times of changing customer demands regarding digital, technological, and sustainability-related expectations.

Fotos: Studio SX HEUSER

Mercedes Brand Strategy with Britta Seeger
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